Most of my professional background is in software and data. I work with SQL Server, ETL, reporting, database migrations, production support, access control, performance and data systems used across business teams. Part of that experience involves worldwide consumer food & beverage information and the analytics behind comparing markets, categories and historical data reliably.
Visual Story
A career built in layers, not one straight line.
Foundation
Learning by building.
Software development and databases taught me the practical side of systems — how things work once real users and real data are involved.
Scale
Enterprise work and bigger systems.
International projects added reporting, dashboards, production support, delivery discipline and collaboration across teams.
Global Data
Consumer markets at worldwide scale.
My data work expanded into worldwide consumer food & beverage datasets, analytics, market comparisons and the engineering needed to keep that information reliable.
Creative
Writing songs, lyrics and visual worlds.
Composition and production grew into songwriting, lyric writing, release planning, music visuals and broader film or media ideas.
Now
Technology, data and creative work together.
I like projects where practical engineering and creative thinking can sit naturally beside each other.